About Us

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Blue Seas Tackle Co (ABN 38104826075) is based in Sydney, Australia.  From this location we aim to provide quality Australian designed fishing tackle as well as Best-of-Type product from other sources.  The designs of the lures and terminal tackle we offer have been thoroughly tested across as many fishing spots as we, and our friends, could get to before being brought to market (and quite a bit since then).  We’ve been fishing everywhere; from Perth to Darwin, heaps of spots from Cairns to Melbourne and across the South, in the fresh and the salt, ensuring our products do what they are supposed to do, and that is, CATCH FISH! A bit of scienctific research goes into developing our products as well.

Dean, Qld (2015).  ‘Finally got out on the water today.  Swimerz out fished ‘other brands’ 10-1 today.  I only used 1 all day and landed nearly 20 fish.  Swimerz work and are extremely hard wearing.  I’m stoked with them.  Keep up the good work boys.’

Ken, NSW (2016) 'It didn’t take more than several casts and the Murray cod had smashed the life like body patterned lure' (Finesse Naturals)

Matt, NSW (2016) 'Once again the (Finesse) Madbass in Camo Blue worked great. I've had continued success with this lure....It accounted for my first estuary perch after casting at some fallen timber. I had a 2nd rod at the time rigged with the Finesse Tubby and cast at the same structure which also resulted in a good sized EP.'

Adam (WA) (2017) 'The plan needed to change, so I decided to try some of the other Madbass colours that were sent after I had great success with this lure pattern in the same area earlier in the year. A small Barramundi fell to a Finesse Madbass Albino and then a Sooty Grunter on a Finesse Madbass Herringbone. My eldest daughter then had a great time landing a 72cm Barramundi on the Madbass Albino.'

While enjoying our products we encourage everyone to fish sustainably now and for our future generations.

We invite sales enquiries from fishers and independent tackle retailers.  BSTC also welcomes customer feedback as it helps us continue to develop innovative products. See our blog for more details on how you can participate.

Our Sales and Administration Office is located at - 4 Reliance Place, Illawong, NSW.  Please note; we are not open to the general public. If you wish to contact us, please use the form here.