About Us

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Blue Seas Tackle Co (ABN 38104826075) is based in Sydney, Australia. We provide a range of Australian designed fishing tackle, developed to meet the needs of Australian Fishers. By drawing on established science in their design, our brands offer great value and even better performance across all fresh and salt water fishing conditions - and the fish just love ‘em! We also offer high performance products from select international business partners. When you use any of our products you can be sure you have made the right choice.


Dean, Qld (2015).  ‘Finally got out on the water today.  Swimerz out fished ‘other brands’ 10-1 today.  I only used 1 all day and landed nearly 20 fish.  Swimerz work and are extremely hard wearing.  I’m stoked with them.  Keep up the good work boys.’

Ken, NSW (2016) 'It didn’t take more than several casts and the Murray cod had smashed the life like body patterned lure' (Finesse Naturals)

Matt, NSW (2016) 'Once again the (Finesse) Madbass in Camo Blue worked great. I've had continued success with this lure....It accounted for my first estuary perch after casting at some fallen timber. I had a 2nd rod at the time rigged with the Finesse Tubby and cast at the same structure which also resulted in a good sized EP.'

Adam (WA) (2017) 'The plan needed to change, so I decided to try some of the other Madbass colours that were sent after I had great success with this lure pattern in the same area earlier in the year. A small Barramundi fell to a Finesse Madbass Albino and then a Sooty Grunter on a Finesse Madbass Herringbone. My eldest daughter then had a great time landing a 72cm Barramundi on the Madbass Albino.'

While enjoying our products we encourage everyone to fish sustainably now and for our future generations.

We invite sales enquiries from fishers and independent tackle retailers.  BSTC also welcomes customer feedback as it helps us continue to develop innovative products. See our blog for more details on how you can participate.

Our Sales and Administration Office is located at - 4 Reliance Place, Illawong, NSW.  Please note; we are not open to the general public. If you wish to contact us, please use the form here.