Welcome to Blue Seas Tackle!


Providing innovative products that encompass Quality, Capability and great Value has always been our goal. To check out our product categories you can click here.

Blue Seas Tackle Co provides a range of Australian designed fishing tackle, developed to meet the needs of Australian Fishers.  By drawing on established science in their design, our Swimerz and Finesse brands offer great value and even better performance across all fresh and salt water fishing conditions - and the fish just love ‘em!  We also offer high performance products from select international business partners. When you use any of our products you can be sure you have made the right choice.

We appreciate your interest in our products and services. We’re continually adding new products, so please visit our site regularly for updates.  It is our hope that we can make your visit and ordering process an enjoyable one, whether you are a retail or wholesale customer. If there is anything that we can do at any time to enhance your experience, please do not hesitate to contact us as we welcome feedback.

While you’re here you may find our Tips and Techniques Zone a helpful source of information.  More ‘stuff’ on what we do is also available on Pinterest and Facebook.


We support sustainable fishing practices and promote the use of environmentally friendly materials. We also recognise the importance of the World Business Council's 'Vision 2050; New Agenda for Business' regarding the things that must happen over the coming decade to make a sustainable planetary society possible.  A copy of the report can be viewed here.

Taking fish from the environment that are below legal limits is detrimental to the future of our recreational fishing stocks. While we believe everyone is entitled to enjoy the fruits of their fishing labour— if you don’t need it, please release it.